Think about this: What’s the most common reason people get online each and every day? Simple. To get information. Information seeking is so huge that Google alone hosts 400,000,000 searches every day! Why should you care? It means that you have a massive opportunity to give people exactly what they’re looking for – information. And if you do it right . . . to make some money along the way.
Info marketing explained
This is by far the simplest business you can start. You take information and turn it into a digital product – like and ebook. And then sell it to people who want to learn the info in it. Sounds simple enough, right?
But how does it all work?
OK, the concept is simple. In order to be successful you’ve got to provide information people want. So you’ll need to find out what info is valuable. How can you find out what people want?
One easy way to figure it out is with a simple search. Visit answers.yahoo.com or similar sites and you’ll get a good idea of the kinds of things people need help with. Your goal is to find a common problem. For things that are causing people discomfort. And provide the answer – in the form of an info product.
An encouraging word
If you’re worried about how to write and ebook. Think about this: An info product is just a bunch of articles strung together. Don’t try to write a whole ebook. Just try to write one or two articles a day. And when you’ve got a few finished, flesh them out, add to them and put them together into an ebook.
So, what’s so great about ebooks? Well, that bring me to the tile of this article Here are 7 reasons for you:
Once it’s built it runs pretty much on it’s own. There is almost no support. So it’s nearly a 100% hands-free business. It’s like having an automated cash machine.
There’s no inventory. You never have to deal with shipping. Your business is 100% digital.
2. Product combos
When you have a created a few information products. You can just combine them into a more expensive product. It’s nothing to combine the content from several ebooks. And your new product will be able to carry a much higher sticker price. Your customers will gladly pay more for a single bigger ebook. As opposed to a bunch of little ones.
Since it’s your product, you can offer other people the resale rights. Recently, resell rights have become extremely popular, because most people simply don’t have the time, money and effort it takes to create their own products. And what’s more you get to charge two to three time as much for these rights.
Leverage means doing something once and reaping multiple rewards. Use part of it to make an autoresponder series. You can use this to build a list that you can marketing to again and again.
5. More leverage
You can also take parts of your ebook and turn it into smaller eBooks. These reports can then become lead generators for your ebook. You can give them away or even charge a small amount for them. Either way, you win because you’re feeding your funnel. You can even make these viral by allowing your affiliates to give them away. Affiliate, you say? Yes!
6. An army of affiliates
This is a real power strategy. Once you have your own product. Other people can become your affiliates. Wouldn’t it be nice to have a bunch of other people doing your marketing for you? You can’t do this unless you have your own product.
Last, but definitely not least… Setting up joint ventures is the fastest way to gain success. Period. And this is probably the number one reason to create your own product. Because if you don’t have you own product, you’ve got nothing to JV.
Summing it up
If you don’t want to sell digital products by now, then you haven’t been paying attention. You’ll be the master of your destiny. Because you’re 100% in control. So, decide to just start:
- Visit an “answers” site
- See what people are asking about
- Start providing information
Information product development really is that simple. And in short time you’ll have the foundation for your own info product.