Honestly, everyone making money online has an email list. It’s the one thing above all else that matters most. After it’s built, it’s yours to use any time you want. It’s a resource you can tap at any time and generate income.

So, how do you build a list?

Here are the three components of list building:

  • Your Landing Page
  • The Incentive
  • The Opt-in Success Page

Your Landing Page – The landing page is the page that has your opt-in form on it. This page is

the one that asks them for their email. This page needs to look professional. And have an easy to understand opt-in form. And have a clear call to action.

If you fail to make a strong close, you’re wasting your efforts. This is a definitive message that tells your visitor what to do. And if you don’t include it, they won’t opt in. It’s strange, but if you don’t tell people what to do, they won’t do it.

If you want to add some extra juice to your opt-in page add a video to it. Adding video will help keep your visitors attention. And you can repeat the call to action several times int he video. And after the video, you can make it just say “fill in the form now”.

If you don’t know how to make video, don’t worry. Hiring out-sourced help to do it for you only costs $150 – $250. Or you can get email list tools that give you squeeze page templates.


Your Bribe – Next, you’ve got to figure out what your bribe is. You have to give people a compelling reason to give your their email. Email privacy is very important to most people. So make your “bribe” a good one!

You have to provide value in your bribe for it to be good. That means you make it something people would actually want to receive. And something from which they can derive a benefit. Here’s some examples:

  • A PDF report
  • Some useful software
  • Training videos
  • A multi-part email series

It all boils down to content. It’s got to be something helpful for your new subscribers. And of course it has to be free. Bottom line is it’s got to be worth more to them than their email address.

Email List Building Strategies

If you’re worried about creating this content, don’t be. It’s super easy to hire someone to create it for you. Simply tell them what the topic is and they can write the content. For example, you could have them write a 5-part email course. You can have ghost writers create emails for under $25 an email. So, a great premium will cost you around $100 – $150.

Or again, you can find complete list building packages for sale online that include an email series. Two things to keep in mind when writing (or buying) and email training series. First of all it has to give the subscriber what you promised – valuable information. It also has to generate revenue for you! One very easy way to make some money from your list is with affiliate marketing. Affiliate products are easy because you don’t have to do anything at all. And it enables you to generate cash right away from your new list.

The Opt-in Success Page – Finally, you need to consider your opt-in confirmation page. This is where your visitor goes after opting into your list. It’s nice to give them some great content right away. This helps them feel they’ve made the right decision giving you their email. And it helps you establish the relationship. Then they’re more receptive when you email them.

This is another case where you can get a complete marketing package. Or you can do it yourself. And write it all yourself. Or have someone ghost write for you.

In closing

It makes no difference whether you build your opt-in, bribe and thank you page. Or if you hire people to do this for you. Or go with a complete package. The important thing is that you build your own list starting now. Because as soon as you’ve got your own list . . . You’ve got a license to print money!