How and why to build an email listYou’ve probably heard this common Internet marketing mantra a million times. The big money is in online list building. List building is one of the most effective ways to generate online home based business success. You must learn how to build a list in order to reach your potential.

Why it works

In most cases, people need to see a marketing message more than once before they’re persuaded to make a purchase. Repeated exposure is usually necessary to inspire action. You have the chance to share your messages repeatedly with those who are a part of your list.

Additionally, people are more prone to spend their money with people the trust and know. List marketing gives you a chance to develop a relationship with the people on your list. Relationship building creates an opportunity to encourage sales.

How to do it

List building is an easy home based business strategy and it all starts with a squeeze page. A squeeze page is a landing page designed with a single purpose. It should encourage readers to become subscribers to your list. Nothing else really matters.

In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. This is a proven strategy that you can use to spur the success of your business.

It’s not enough to have a good freebie, though. You also need to build your squeeze page the right way. We know that specific squeeze page techniques generate optimal results. You should adopt those winning strategies. That means you’ll want to follow these three guidelines.

Squeeze page basics

First, your squeeze page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.

Additionally, your squeeze page should have a concise, strong message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Remember that your squeeze page is there for a single reason – to build your list. You should choose every word with that goal in mind.

Third, you need to treat the sign up process like a sale – you must “close the deal”. Thus, your squeeze page’s sign up form needs to include an extremely strong call to action. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.


A good inducement and a squeeze page built with these three recommendations will get the job done. You’ll have the chance to build good relationships with your potential customers. You’ll also be able to put your message in front of subscribers repeatedly.

You will dramatically improve your business by using these email list building secrets. The fact that so many successful marketers embrace list building isn’t an accident. The money really is in the list!