Key Insights On How To Get Paid For A Website
If you have a certain skill about creating websites then every now and then you will probably be asked to create one for a friend or relative. You might want to do it for free or maybe you will be paid. But what if you want to extend this further and want to make some money from creating websites regularly?
One or the first things you will have on your mind is: ‘How much should I ask?’ The answer is more or less generic for all business. It’s a question of demand and supply. Prices have come down recently but it is not simply a matter of selling cookies. The relationship between a website designer/developer and his or her customer is such that price is not the most important factor.
You can position yourself as an expert in a certain niche (a segment of the market) if you have experience in that market. If you have been working as a shop assistant, you could focus on creating websites for retailers. That way you are creating a niche for yourself where it is easier for you to position yourself as an expert. In the long run you will be able to command higher fees.
An usual going hourly rate would be $50-$85. Maybe slightly less if you’re just starting out or want to be price competitive. You don’t really want to compete on price. Quality and service are much more inportant in the long run.. So focus on your quality of work and your relationships. Bear in mind that you can charge also on a fixed price project basis.
Fixed price projects range from $50-$100 for a single page website. A basic CMS site (like WordPress) should command $150 to $500 for a simple few page website. More for more complex demands. Add contact forms, graphics and installation of a few plugins, SEO etc. then prices range from $500-$5000 or more. Do not underestimate the time needed. Your experience will help you. But a single page site can typically be created in 1 to 2 days. A few page WordPress site in 2 days to a week.
What to charge for?
The actual design of the website and each individual page is just the start. There is more to it than just putting some page on the web. You can also charge for registering the domain, hosting and setting up the hosting. Then there are all the different media that can be part of the website like: photo’s, video, music or mp3’s and other graphic artwork. You can create these from scratch, take your own photographs or video’s or outsource to a graphical designer. On top of that you could charge to allow for a set number of changes per month, ensuring you also have a recurring income.
You will also have to allow for revisions as customers will normally have changing requirements and you might have misunderstood some requirements.
When to charge?
You have to establish the payment method which is of course entirely up to you. But when do you ask for the money? You can ask for an upfront payment and a percentage off (like 10 to 20%) for full upfront payment. Or you can ask for payment in installments. Let’s say one third upfront. One thirds on reaching a set milestone and another on delivery.
As you grow larger, and do more and larger projects and involve more people think about using spreadsheets to do your estimates and getting contract forms, and formalise milestone acceptance and delivery forms. This will make your position stronger and clearer.
These are some insight on how to get paid for a website. The best thing is to get started and grow your circle of customers, Do the best job you can do and ask your customers for referrals and testimonials.