It would be hard to argue against the fact that adding audio to a website increases your overall results. If you’re not using audio on your sites, you’re making a mistake. It will boost your opt-in rate. It boosts sales, too.
Why does it work?
There’s no real mystery. Most of the web is cold and impersonal. It adds a human touch to your site. And adds the feel of a real live person. In short, it makes your site come alive. Which fascinates greater interaction from your visitors.
Here are the benefits
Adding audio increases your profits in two ways. You will close more sales. And second you’ll save money on the sales letter. You won’t have to hire someone to write your sales letter. Simply record an audio message yourself. An authentic message from you will do more than the best ad copy.
And you will increase your subscriber opt-in rate. Most people need to be led by the hand. Just add a short audio message saying: Fill in your name and email and click submit. A simple message like this will increase your opt-in conversions by 305% or more!
Some web audio ideas
Put a welcome message that plays automatically on your site, Most websites are cold and in-human. This could be all it takes to get your visitor to decide to stay.
Step-by-step instructions. The same principle the we used to boost opt-ins applies. Use an audio message to lead your visitors through a process. And take them all the way through buying your product.
Product testimonials are great. Written testimonials are good. But what’s even better are audio testimonials. It’s much hard to fake an audio testimonial. Using audio makes it much more believable. And that increases your results.
Did you ever think of making a product just by recording some audio? Audio is faster to produce than anything else. And your customers will be very happy with the product. Podcasts are still popular, so this is a great format. And once you record the audio, you can pay someone to transcribe it for you. This is the easiest way to “write” an eBook!
How hard is adding audio?
It’s not hard at all. You can find a lot of programs that create audio buttons for you. There’s no knowledge required on your part. The software records the audio, creates the button code, etc. You just copy and paste into your website. There’s nothing to worry about.
Here’s a recap of the benefits. Using website audio will increase your conversion rates. No doubt your sales will go up. You will also increase your subscriber opt-ins. And you can use it to create products and sales letters quickly. No many people are doing this. So you’ll be one of the few reaping the rewards. Don’t be lazy! Add some audio today. 😉