Close up in mirror, get indexed, get ranked, get trafficNo one can deny that you need traffic to your website in order to succeed online. And the best kind of traffic is free traffic. And where’s the best place to get free traffic? Google and other search engines.

How does free search engine traffic work?

The process works in a way that you have experienced many many times. You visit your favorite search engine. Type in something you’re looking for. And click one of the links that shows up. That website owner has just enjoyed the benefit of free traffic. What need to figure out is how to get you free traffic.

If you’re like most people you only click links on the first page or two. In fact, the first page of results receives almost all the free traffic. What’s even more amazing is the the first 3 links get more than 70% of the free traffic.

So to get any significant amount of free traffic from Google, you really need to be on the first page. And this means Google needs to “rank” you as a top 10 result. Which brings up..

What is search engine optimization?

SEO means that your website is clearly about something specific, Google knows that that is and thinks others will agree and find your site useful. The intricate formula Google uses to figure this out is really only known by Google. However, we do know a few things that count.

Getting indexed

Before your website can begin gaining ranking, you have to alert Google to it’s existence. This is known as being “indexed.” What this means is that Google visits your site and records information about it in their database.

In order to get indexed, Google has to be able to find you. Getting a link from another site will accomplish this easily. Because Google already knows about these sites, it will follow the new links to you.

A couple of great places to do this are in your Twitter or Facebook profiles. Because these sites are indexed multiple times every day. So your new link will get indexed very quickly.

Gaining ranking

Once you have been indexed, you will start working on increasing your rank. Just getting indexed does you almost no good, considering that Google has billions of pages in their database.

The 3 factors in getting ranked:

  • Content
  • Links
  • Activity

Great content

This is the SEO work you do on your page. And it means that the content on your page matches the keywords you’re targeting. Obviously, the article you’re reading now is about search engine optimization. One reason Google knows this is because the words search engine optimization appear inside it. And another way this is determined is by the other related phrases like traffic generation that are also in the article.

You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. These all play a part in helping Google determine what your website is about.

Link strategy

Next, you need to pay attention to the links to and from your site. The links coming in and the links going out are included in this. It’s very important that you have more links coming in than you have going out. So the number of inbound links is important.

Article spinning is a super easy way to get a bunch of inbound links. To use this technique you write articles related to the topic of your websites. You have to also write several different versions of your articles. Because you’re going to post a unique copy of it to lots of different websites. And the more you do the better.

Getting activity

Finally, we know that Google gives you credit for the activity on your site. A page that was created 3 years ago and hasn’t been touched since won’t rank well. So you need to update your pages often. One way to keep adding new content it through RSS feeds.

But the best way is with active discussions on your page itself. So, obviously, you need to get people to visit your site on your own, too. Online forums are simple source of real live visitors.

Create profiles on lots of forums about your site’s topic. Visit often and make posts. Then put a link to your site in your profile. This generates even more links back to your site. And it gets people to visit the site you link to.


Each step listed above is critical. However, writing a bunch of different articles on the same topic. And creating a bunch of forum profiles. And visiting all the sites to post up your comments and articles takes a really long time. And the bad news is that you probably won’t do it.

Fortunately, you can get rank builder software to do all the grunt work for you. So, use your time wisely and automated to tedious tasks. Otherwise, you won’t do it at all. And not doing it means you will never get free traffic from Google.